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- Trademark renewal retains Brand value / Goodwill.
- The registered Trademark provides protection against misuse of Trade Mark by third party.
- The registered Trade Mark can be easily transferred or licensed.
- The Trademark renewal also motivates the sales by assuring the quality, quantity and genuineness of the product.
- Gives a monopoly right to use the Trade name
- Easier to prove contravention and to recover damages for infringer